BenjyFishy recently qualified for the singles and duos in the Fortnite World Cup. His outstanding ability and approachable, down-to-earth personality has gained him a strong following within the gaming community.
BenjyFishy's management team contacted us due to our expertise in the sector to develop a brand for BenjyFishy to help leverage and better communicate with his fans/followers. To date, BenjyFishy was best known for using the 'Fishstick' skin in Fortnite. However, he didn't own the IP for this and therefore, it was imperative to create a bespoke set of brand assets that would build brand equity over time.
We started of by developing a modern logotype which coulld be utilised standalone and then had our in-house illustrator create a bespoke brand character that could be positioned alongside the logotype or utilised as a separate brand asset across merchandise and marketing materials. To ensure the consistent roll-out of the new branding, we created a brand guidelines document detailing the correct usage of logos, typography, colours and supporting brand assets.
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