We were tasked with producing new branding and packaging for a luxury range of pre-mixed cocktails entering the UK market. As well as being delicious to drink the cocktails are ‘skinny’ meaning they are kind on the waistline too.
We focused on the ‘skinny’ message, combining the hourglass shape with a classic cocktail glass. We also used this hourglass shape on the bottle packaging using a distinctive metallic ink. The bottle was then treated with a frosting effect to provide a tactile, premium feel and look.
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