NOWTV Esports Brand~
As they prepared to make their daunting ‘non-endemic’ leap into esports - NOWTV approached Sizzle to assist with evolving their brand into a more audience-focussed positioning. From their inception NOWTV have developed a fresh, flexible, playful brand that’s allowed them to constantly grow and evolve as their offering has expanded.
Sizzle were tasked with creating an appendix to the current brand architecture that would resonate with a young savvy audience that don’t engage with traditional media and has previously been sceptical of non-endemic brands entering the space.
Our design team worked closely with the client, guiding them through the process - nurturing ideas from scamp stage to polished, impactful brand marks. The signed off visuals were utilised across both print and web as part of a promotional offer which lead to an uptake over 250,000 paid accounts.
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